Mission

To develop and deliver high-quality community benefitting enterprises inspired by the pillars of the Qatar National Vision 2030.

Vision

To become the leading organisation that creates, nurtures, and develops niche industries and businesses for the benefit and well-being of our communities.

Values

As a parent company, we expect everyone in the entire group to not only reflect our values, but to live them. Our values are our culture; it defines who we are and how we work.

We are:

Committed to the principles of sustainability in everything we do.
Determined in delivering exceptional quality.
Faithful to the pillars of the Qatar National Vision 2030.
Dedicated to the well-being of our communities.
Embracing of all ideas and pluralistic in our approach.